To move up 3 places in the world car market.

- To establish Peugeot as the benchmark for style.

- To become the leader for mobility services.

In order to achieve its goals, Peugeot is relying on a new products strategy, new style lines, new

mobility products and a new visual identity.

A TWIN PRODUCT OFFENSIVE

- Peugeot reaffirms its excellence in its historic heartland.

A ‘Peugeot’ is a vehicle with a very attractive style which combines both driving enjoyment and

environmental protection. A ‘Peugeot’ will never be purely functional; it awakens emotion and

invites movement. The Marque is investing in cutting edge technology: electric propulsion in the

i0n and E-Vivacity scooter from 2010, diesel hybrid in the 3008 from 2011, e-HDi (micro-hybrid)

also from 2011 on the entire diesel range and plug-in diesel hybrid in 2012.

- Peugeot is embarking on a conquest for new markets.

The Marque is investing in the Crossover, SUV, and MPV market by creating a special range of

products, developed for international markets.

Peugeot is also pushing back the frontiers of the motor industry by designing a vehicle which

will embody all of the spirit of the BB1: 2.5m, 4 seats and 100 % electric. The BB1 concept car is

a revolutionary way of seeing the urban journeys of tomorrow. It provides a very efficient use of

space, dynamism and manoeuvrability. Fully connected, fully adaptable with an architecture

the like of which has never been seen before; the BB1 will shake up the rules of motor vehicle

design.

Due to this twin product offensive, in its core markets and in new markets, Peugeot will launch 14 new

models worldwide between 2010 and 2012.

Peugeot is today in tenth place in the World Car Market and aims to move up three places by 2015