Mazda MX-5: responding effortlessly to your wishes almost before you think of them. Forging a perfect union with your intentions. Becoming a part of you. It’s the Jinba Ittai principle, the idea of horse and rider united as one, in exciting fun - filled action.
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In Japanese, the exceptional soul of the Mazda MX-5 is described by the expression Jinba-Ittai.
The direct translation of this is "rider and horse as one". "Yabusame", a longstanding artistic ritual ceremony in Japan, truly embodies the essence of Jinba Ittai. An Archer mounted on horseback gallops past a target and shoots an arrow.
To achieve a bull's eye, the archer and horse must move as one. There must be a natural two-way communication and a high degree of synergy in their alliance.
This oneness of motion between rider and horse was selected as the most apt analogy depicting the relationship between the driver and a mazda MX-5. Jinba-Ittai is the essence of the soul of Mazda.
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